BehaviorBots is built on a simple thesis: acquisition and retention aren't one job, and the AI tools doing both badly are the reason most loyalty programmes are quietly failing. Sid runs the front door. Felix holds the relationship. Same engine underneath. Different jobs on top.
Sid replaces blanket "10% off your first order" with a short conversation that reads the visitor, scores them on the 5-axis Life History model, and routes them to the offer (or no offer) that actually fits.
Felix replaces points-based loyalty with conversational retention. Real exchanges, real memory, real context — so the brand recognises a customer in their third year the way a good shop owner would, not the way a CRM platform pretends to.
Both Sid and Felix run on the same underlying behavioural engine — the Paradox Strategy negotiation framework, scoring each customer on five behavioural axes: long-term orientation, price focus, politeness, urgency, and manipulation risk.
What changes between them is the job. Sid uses the engine to qualify in real time at the front door. Felix uses it to remember context, recognise change, and respond appropriately over months and years.
Deployed together, they build a shared dataset of who your customers actually are — captured with consent, owned by you, useful far beyond loyalty.
Pilots are running. Pricing is finalising. If you're a CMO, Head of Retention, or founder rethinking how your brand talks to its customers — we'd like to hear from you.